Case Files

Has the (magazine) world finally lost th...

Bauer Media’s Executive Director Stuart Williams has blamed a weak year in music for the publisher’s fall in circulation of Kerrang! and Q magazines.

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SKY continues to buy

Sky 1 invested less than BBC1, ITV1, Channel 4 and BBC 2 on original programming, with Channel 5 being the only major to fork out less on production

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Integrated Digital marketing case study:...

Read the views of a North West PR and social media agency on the masterpiece Old Spice integrated digital marketing campaign and view a video case study.

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Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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Advertising Revenues Are Set To Grow in ...

Magna has revised its media advertising revenues forecast for 2010 from a ‘1% decline’ to ‘3% growth’. This year will be as good as it gets until 2015 it warns but what will the effect be on Manchester PR agencies?

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UK Advertising to clear recession in Q3 ...

A new forecast predicts that the UK advertising market will return to growth in the UK in Q3 2010. Will this be good news for the PR industry?

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3D, it's the future

Here’s the excerpt from another of our projects

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Social media agency update: Introducing ...

It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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What the EU Content Directive may mean f...

Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.

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Social media agency top tips for organic...

While there’s no one-size-fits-all social media marketing model, we’ve listed some key points to help your brand make the most out of its Twitter presence.

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Blagger’s Blog— Navigating chao...

Smoking Gun’s media news roundup this week— Sales advice has deeper meaning, KFC’s Chicken Town triumph, and Sheffield’s St Patrick’s Day error.

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We asked bloggers about the sponsored po...

Following renewed regulations regarding brands and influencers, we spoke to three of our favourite bloggers to get their opinion.

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