From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.
Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.
Snapchat for influencer marketing may not be the most obvious concept, but it can work wonders amongst a certain demographic. Here’s what you need to know.
From porn sites to big tech and fast fashion, should we welcome climate advocates irrespective of individual records or call companies out for double standards? PR agency food for thought.
All the latest news from Smoking Gun PR in Manchester, including a gluttony of national and international award nominations, a major new client and more.
A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.
Social media impacts on almost every aspect of life, as this list of movies inspired by digital worlds prove— from fake influencers to content censors.
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
It’s something many a social media agency and business user have been waiting for, and now it’s finally here. Well,…
Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.
Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.
Each week Smoking Gun PR rounds up the biggest media, social, marketing, PR and advertising news. This time with Chewbacca, Coke and failed campaigns.
Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?