Blagger’s Blog- Stephen Hawking, empty...
Weekly High This week there have been pro-gun control protests across the US, with students walking out of schools in…
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February 2018 in the Smoking Gun study
You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out…
Read moreBrands wage war on use of plastics, but ...
This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to…
Read moreRecognition
The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…
Read moreJanuary 2018 in the Smoking Gun study
Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…
Read moreThe new Snapchat update lets you send st...
Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…
Read moreFacebook's new algorithm change ...
We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…
Read moreSmall size means big change: The Guardia...
It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…
Read moreSmoking Gun's 2017 Almanac
With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…
Read moreSocial media agency update: Introducing ...
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
Read moreIn brand marketing, PR and anything busi...
Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.
Read moreIf your brand went gentle into that good...
Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?
Read moreWe are what we eat: The best veggie food...
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
Read moreHow to… give consumers digital marketi...
A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.
Read moreRise of the machines: 6 sensationally ef...
Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.
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