Case Files

Brands wage war on use of plastics, but ...

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to…

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Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

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Merry panto season from team Smoking Gun

This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer…

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Recently in the Smoking Gun study

With the year almost over, and only a few weeks left to buy those all important gifts for under the…

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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