Case Files

February 2018 in the Smoking Gun study

You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out…

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Brands wage war on use of plastics, but ...

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to…

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Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

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Merry panto season from team Smoking Gun

This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer…

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Marketing, PR and media trends you need ...

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.

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Naughty list: 2018 in PR, marketing and ...

As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.

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Nice list: 2018 in PR, marketing and com...

As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.

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2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.

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2018’s Christmas ads prove many brands...

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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