Case Files

March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the…

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Blagger’s Blog- Stephen Hawking, empty...

Weekly High This week there have been pro-gun control protests across the US, with students walking out of schools in…

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February 2018 in the Smoking Gun study

You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out…

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Brands wage war on use of plastics, but ...

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to…

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Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Smart audiences and tribes: Mapping new ...

Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.

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How to use Snapchat for influencer marke...

Snapchat for influencer marketing may not be the most obvious concept, but it can work wonders amongst a certain demographic. Here’s what you need to know.

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PR agency thoughts: Did Earth Day say mo...

From porn sites to big tech and fast fashion, should we welcome climate advocates irrespective of individual records or call companies out for double standards? PR agency food for thought.

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April 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in Manchester, including a gluttony of national and international award nominations, a major new client and more.

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March 2019 at Smoking Gun HQ

A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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