Case Files

Smoking Gun PR launches with a bang

So we finally lifted the lid off our new agency and were thrilled with the response from the media and…

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The clue is in the name…

So just what does Smoking Gun mean?

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Social media agency update: Introducing ...

It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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If your brand went gentle into that good...

Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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How to… give consumers digital marketi...

A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.

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Rise of the machines: 6 sensationally ef...

Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.

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