Smoking Gun PR launches with a bang
So we finally lifted the lid off our new agency and were thrilled with the response from the media and…
Read more
Social media agency update: Introducing ...
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
Read moreIn brand marketing, PR and anything busi...
Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.
Read moreIf your brand went gentle into that good...
Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?
Read moreWe are what we eat: The best veggie food...
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
Read moreHow to… give consumers digital marketi...
A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.
Read moreRise of the machines: 6 sensationally ef...
Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.
Read more