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After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.
As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.
For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.
Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.