Case Files

Smoking Gun PR launches with a bang

So we finally lifted the lid off our new agency and were thrilled with the response from the media and…

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The clue is in the name…

So just what does Smoking Gun mean?

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Misinformation means media relations are...

Just when you thought it was safe to turn on the TV, someone goes and calls a General Election. Akin…

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Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

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AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

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The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

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7 scarily bad Halloween PR campaign fail...

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with…

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