Case Files

PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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Social media content experts shouldnR...

“Nothing makes you understand the value of an issue like an issue,??? says Dustee Jenkins, head of global communications at…

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Blagger’s Blog— Royal baby, red beer...

Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.

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A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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Blagger’s Blog— RIP Chewy, Coca ...

Each week Smoking Gun PR rounds up the biggest media, social, marketing, PR and advertising news. This time with Chewbacca, Coke and failed campaigns.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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5 branded podcasts for PR and marketing ...

From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.

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