Case Files

PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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Dropping bath bombs: Can Lush ditch soci...

One of the world’s most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?

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Blagger’s Blog— The Joker is ba...

Smoking Gun’s media and comms news roundup— Joaquin Phoenix brings Batman’s foe back, we’re up for another award and UK gender pay gap moves the wrong way.

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Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

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Blagger’s Blog— Competitive wate...

Smoking Gun’s roundup of PR, digital marketing, social media and comms news— this week with YouTube’s most niche community and a new picture service aiming to shatter stereotypes.

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March 2019 at Smoking Gun HQ

A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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