Top 5 PR podcasts
We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.
Read more
Top tips on landing your first PR agency...
How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.
Read moreSmoking Gun’s 2019 April Fools PR ...
Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.
Read moreMarketing and PR experts must not rely o...
We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.
Read moreBrand purpose era is the time for PR age...
Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.
Read more7 literary PR stunts you’ll love f...
We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.
Read moreWe are what we eat: The best veggie food...
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
Read more6 essential (and not-so-essential) socia...
Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
Read moreMeasuring PR performance relies on prope...
It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
Read moreTrusted communications in a crisis: has ...
It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…
Read moreSocial Media Marketing Campaigns: Our To...
Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there…
Read moreA taste for success: Pink Prosecco appoi...
PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us…
Read moreTHE IMPACT OF LOCKDOWN LIFE
The data geeks at Smoking Gun have been very busy this month… To help health & wellbeing brands during the…
Read moreFree Webinar: Health and wellbeing in a ...
About – MD of Smoking Gun, Rick Guttridge and Smoking Gun’s data analyst Phil Lynch share key consumer insights and…
Read moreManchester Agencies run 1,100 miles R...
PR Agency Smoking ‘Run’ helps run charity marathon It was a proud moment for Manchester PR agency Smoking Gun this…
Read more