Case Files

Top 5 PR podcasts

We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.

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Top tips on landing your first PR agency...

How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.

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Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

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Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

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Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

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7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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Free Webinar: Supporting Brands Through ...

  How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year…

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Comms Strategy: 4 things to have in your...

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by…

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Blagger’s Blog: Royal blood, blood...

Weekly High While the BBC’s recent adaptation of Bram Stoker’s classic ‘Dracula’ divided opinion, the billboard used to promote the…

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Blagger’s Blog: Democracy… I...

Weekly High You should know only too-well by now that Smoking Gun is a huge supporter of sustainability and a…

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Blagger’s Blog: Best of Christmas ...

Weekly High It’s being touted as the £100 Christmas ad that ‘blows John Lewis out of the water’. Let’s avoid…

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