Tell us another: Storytelling tops PR ca...
The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…
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How valuable is PR to reputation managem...
Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…
Read more75% of comms staff want to improve PR me...
Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.
Read morePerfecting PR measurement on social medi...
While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a…
Read moreHow to create a PR strategy that’s...
The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…
Read moreWithout the right PR measurement tools, ...
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…
Read moreQuestions before contracts- Do you need ...
OK, so the headline is a little misleading perhaps. Rather than ‘Do you need a Manchester PR agency?’, it could simply ask…
Read more7 steps to developing a PR strategy with...
Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree…
Read moreBlagger’s Blog— Stacey speaks, e...
Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.
Read moreTop tips for selling-in real life featur...
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
Read moreAugust 2018 in the Smoking Gun study
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Read moreBeyond digital: Marketing to millennials...
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Read moreForget the message, disrupt consumer hab...
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Read moreWant to build your brand profile? Less i...
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.
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