Case Files

Tell us another: Storytelling tops PR ca...

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…

Read more

How valuable is PR to reputation managem...

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…

Read more

75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

Read more

Perfecting PR measurement on social medi...

While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a…

Read more

How to create a PR strategy that’s...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

Without the right PR measurement tools, ...

While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…

Read more

Questions before contracts- Do you need ...

OK, so the headline is a little misleading perhaps. Rather than ‘Do you need a Manchester PR agency?’, it could simply ask…

Read more

7 steps to developing a PR strategy with...

Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

Read more

Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

Read more

August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

Read more

Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

Read more

Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

Read more