Case Files

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

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Tell us another: Storytelling tops PR ca...

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…

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How valuable is PR to reputation managem...

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…

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75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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Perfecting PR measurement on social medi...

While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a…

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Blagger’s Blog— KLM holograms, T...

Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.

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January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Blagger’s Blog— The Day Today at...

Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.

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