Case Files

Everything you wanted to know about bran...

How can we increase consumer action on behalf of a company? What’s the best way not just to boost business…

Read more

Top 5 PR podcasts

We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.

Read more

Top tips on landing your first PR agency...

How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.

Read more

Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

Read more

Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

Read more

Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

Read more

7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

Read more

We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

Read more

6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

Read more

Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

Read more

Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

Read more

Trusted communications in a crisis: has ...

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…

Read more

Social Media Marketing Campaigns: Our To...

Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there…

Read more

A taste for success: Pink Prosecco appoi...

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us…

Read more