It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.
Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.
When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.
We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.
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Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…