Case Files

Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

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Tell us another: Storytelling tops PR ca...

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…

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How valuable is PR to reputation managem...

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…

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75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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The media must be more responsible to sa...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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7 scarily bad Halloween PR campaign fail...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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Digital update: Online accessibility can...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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October 2019 in the Smoking Gun HQ

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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When are digital PR campaign fails reall...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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Blagger’s Blog: Lying is bad, Auss...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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