Case Files

Ainsley Harriott, prick with a fork saus...

Larger than life TV chef Ainsley Harriott is currently the victim of a round robin email.

Read more

IKEA shows Swedish sense of humour

Nothing can help ease the pain of queuing at the Ikea tills like a little piece of humour. This battery…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

Read more

Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

Read more

August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

Read more

Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

Read more

Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

Read more