Case Files

CGI influencer marketing: 4 questions fo...

When is an influencer not an influencer, as we know them? How about when the influencer isn’t a person, and…

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Messaging and c-commerce: What consumers...

According to the figures, the top four messaging apps in the world now claim more active users than the top…

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Social media tips: 6 proven conversation...

How do we get people talking online, and specifically talking about our brand? You may not think you need social…

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Social media marketing improvements with...

2.23billion people log-on to Facebook worldwide each month. So it’s unsurprising the platform has been dominant in social media advertising…

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Social media influencers: Love Island, s...

It has been just over one month since ITV’s hit reality show finished its latest season. And just over one…

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Mental health and social media: Lead by ...

When Instagram removed its like counter, reactions were mixed, to say the least. Psychology professionals were quick to approve the…

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Expert content marketing with Reddit: Wh...

In 2005 two college graduates in the US had an idea. Launch an online community for people to decide for…

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What digital marketing experts think of ...

Nope, it’s not a new fringe of a major festival. Instead, it’s new functionality from the world’s most-used social network…

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Effective influencer marketing = weeding...

Effective influencer marketing relies on weeding out fake followers. It’s hardly news to anyone. But what may surprise some is…

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Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

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Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

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Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

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Trusted communications in a crisis: has ...

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…

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Social Media Marketing Campaigns: Our To...

Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there…

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A taste for success: Pink Prosecco appoi...

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us…

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