Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.
We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.
So January is finally drawing to a close, despite the fact it’s actually far, far colder now than it was…
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject…
Ingenious PR intern required Calling all students … want to get ahead during your summer break? Well we have the…
Beckham fails to make Team GB but can hold the torch, Cruise and Holmes divorce, XBOX inspired dubstep advert, and a truly hilarious Facebook campaign hijack.
Brand new tablet from the web and media giant arrives in two weeks, but without rights to magazine, music, TV and film content. Limited? We certainly think so.
Icelandair gives away flights in Manchester, RBS takes money but won’t give any back (for a few days), whilst tweets suggest Bieber is the new Cobain. Blagger’s blog, media and PR news, of course.
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As word hits that Instagram could be about to trial a feature that hides like counts, we ask what this might mean for influencer marketing.
It’s been a big week in Facebook’s battle to regain trust. But as any digital PR agency knows, the network will survive without faith but most brands won’t.
One of the world’s most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?
Social media impacts on almost every aspect of life, as this list of movies inspired by digital worlds prove— from fake influencers to content censors.
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.