Case Files

Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

Read more

Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

Read more

Content marketing experts don’t kn...

If content marketing experts don’t even know the signs of their own success, what hope is there?

Read more

Content marketing experts would recommen...

With multiple awards for client social output, our in-house blog and newsletter, the Smoking Gun team is full of content…

Read more

5 branded podcasts for PR and marketing ...

From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.

Read more

What the EU Content Directive may mean f...

Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.

Read more

Content marketing: Is Twitter the best w...

When it comes to inbound web traffic from social networks for publishers, and firms engaging in content marketing campaigns, it’s safe…

Read more

Best online platforms for digital storyt...

The oldest art form in history has long since had its 21st Century awakening, but that doesn’t mean we all…

Read more

Digital marketing: Consumers want honest...

Here at Smoking Gun we’ve long been advocates of transparency and honesty amongst brands- the best policy, you might say. Now a…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

Read more

When are digital PR campaign fails reall...

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest…

Read more

Public polls: Guaranteed digital PR camp...

Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives,…

Read more

Can this Holiday Guide end digital PR ca...

We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid…

Read more

PR agency thoughts— Do we need Instagr...

                  Last week Facebook took the bold decision to launch a new…

Read more

How will Facebook’s Like cull impact s...

First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit…

Read more