Expert tips on copywriting for different...
We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
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Top 5 free tools for PR measurement and ...
You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…
Read moreDigital PR advice: 5 (different) things ...
Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…
Read moreCOME TO OUR PR MASTERCLASS ON PR EVALUAT...
After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…
Read moreHow to.. find and use insights in PR pla...
Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.
Read moreRecommended viewing: The Future of Adver...
Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.
Read moreMobile websites- why bother?
Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.
Read moreGuest post – Digital strategies an...
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Read moreRecommended viewing- How to acquire, eng...
Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.
Read moreBlog post: A new era of brand influencer...
How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…
Read moreDigital PR; our top 5 favourite campaign...
As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…
Read moreSenior Account Executive – JOB OPP...
PR Senior Account Executive job: Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…
Read moreSocial Media Marketing: A Fleeting Thoug...
In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…
Read moreData Driven Digital PR Campaigns
Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…
Read moreTrusted communications in a crisis: has ...
It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…
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