Case Files

Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Top 5 free tools for PR measurement and ...

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…

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Digital PR advice: 5 (different) things ...

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…

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COME TO OUR PR MASTERCLASS ON PR EVALUAT...

After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…

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How to.. find and use insights in PR pla...

Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.

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Recommended viewing: The Future of Adver...

Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.

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Mobile websites- why bother?

Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Recommended viewing- How to acquire, eng...

Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.

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Free Webinar: Supporting Brands Through ...

  How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year…

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Comms Strategy: 4 things to have in your...

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by…

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Blagger’s Blog: Royal blood, blood...

Weekly High While the BBC’s recent adaptation of Bram Stoker’s classic ‘Dracula’ divided opinion, the billboard used to promote the…

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Blagger’s Blog: Democracy… I...

Weekly High You should know only too-well by now that Smoking Gun is a huge supporter of sustainability and a…

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Blagger’s Blog: Best of Christmas ...

Weekly High It’s being touted as the £100 Christmas ad that ‘blows John Lewis out of the water’. Let’s avoid…

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