Case Files

Vegan influencer marketing: Top 10 YouTu...

We don’t shouldn’t have to explain how much Smoking Gun is concerned with influencer marketing. As one of the fastest…

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CGI influencer marketing: 4 questions fo...

When is an influencer not an influencer, as we know them? How about when the influencer isn’t a person, and…

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Social media influencers: Love Island, s...

It has been just over one month since ITV’s hit reality show finished its latest season. And just over one…

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Effective influencer marketing = weeding...

Effective influencer marketing relies on weeding out fake followers. It’s hardly news to anyone. But what may surprise some is…

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Influencer marketing advice (yep, more) ...

Yesterday Smoking Gun PR’s blog returned to the subject of influencer marketing. And specifically the need for brands to look…

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More reasons why you need our guide to i...

In May Smoking Gun PR published its guide to influencer marketing to celebrate hosting a Prolific North roundtable. Out of…

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Influencer marketing’s future mapp...

Over the last few years we’ve written plenty about influencer marketing. From questions about its legitimacy to the impact of…

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Is influencer marketing becoming safer f...

Fresh news from camp Instagram suggests more protection from influencer marketing fraud may be en route.

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How to use Snapchat for influencer marke...

Snapchat for influencer marketing may not be the most obvious concept, but it can work wonders amongst a certain demographic. Here’s what you need to know.

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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When are digital PR campaign fails reall...

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest…

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Public polls: Guaranteed digital PR camp...

Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives,…

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Can this Holiday Guide end digital PR ca...

We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid…

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PR agency thoughts— Do we need Instagr...

                  Last week Facebook took the bold decision to launch a new…

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How will Facebook’s Like cull impact s...

First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit…

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