Case Files

Stand-out applicants: The most creative ...

Spring is upon us, and that means two things— thousands of hopeful graduates are applying for dream first jobs, while…

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*JOB* PR Placement Student

PR Paid Placement Duration: 12 Months, starting summer 2017 Application criteria and deadlines: We expect more than simply bog standard CVs…

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Social media account executive / senior ...

Smoking Gun is on the hunt for a social media account  executive or senior account executive to join its growing…

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Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

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AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

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The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

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7 scarily bad Halloween PR campaign fail...

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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