Case Files

Sober October at this PR agency: Top ant...

Struggling with Sober October? Feeling pressure from another invite to the warm sanctuary of a pub in autumn? To mark…

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Generation Z: Insights into brand loyalt...

Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…

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Brand experts at Google: ‘Branding...

How do you market a company that’s big enough to be a verb? Why bother marketing a company worth $155.5bn?…

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Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Marketers of the future: What tomorrow‚Ä...

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…

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Earned media remains vital despite anoth...

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…

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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

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Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

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Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

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Free Webinar: Supporting Brands Through ...

¬† How to communicate effectively during the coronavirus crisis and why businesses need to¬†be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords¬† of every PR agency at the start of the year…

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Comms Strategy: 4 things to have in your...

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by…

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Blagger’s Blog: Royal blood, blood...

Weekly High While the BBC’s recent adaptation of Bram Stoker’s classic ‘Dracula’ divided opinion, the billboard used to promote the…

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Blagger’s Blog: Democracy… I...

Weekly High You should know only too-well by now that Smoking Gun is a huge supporter of sustainability and a…

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Blagger’s Blog: Best of Christmas ...

Weekly High It’s being touted as the ¬£100 Christmas ad that ‘blows John Lewis out of the water’. Let’s avoid…

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