Case Files

Sober October at this PR agency: Top ant...

Struggling with Sober October? Feeling pressure from another invite to the warm sanctuary of a pub in autumn? To mark…

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Generation Z: Insights into brand loyalt...

Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…

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Brand experts at Google: ‘Branding...

How do you market a company that’s big enough to be a verb? Why bother marketing a company worth $155.5bn?…

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Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Marketers of the future: What tomorrowâ€...

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…

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Earned media remains vital despite anoth...

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…

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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

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Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

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Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

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Blog post: A new era of brand influencer...

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…

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Digital PR; our top 5 favourite campaign...

As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…

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Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

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Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

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Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

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Trusted communications in a crisis: has ...

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…

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