Case Files

Pet PR case study: Rehousing ‘Lovedogs...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

Generation Z: Insights into brand loyalt...

Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…

Read more

CGI influencer marketing: 4 questions fo...

When is an influencer not an influencer, as we know them? How about when the influencer isn’t a person, and…

Read more

Without its reputation, your brand is no...

Last week Smoking Gun’s Manchester HQ hosted a round table with Prolific North [LINK]. Attended by some of the finest…

Read more

August 2019 at Smoking Gun HQ

It has been one of those months to say the least at Smoking Gun. Heatwaves, floods, Amazonian fires and parliamentary…

Read more

Mental health and social media: Lead by ...

When Instagram removed its like counter, reactions were mixed, to say the least. Psychology professionals were quick to approve the…

Read more

Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

Read more

Expert content marketing with Reddit: Wh...

In 2005 two college graduates in the US had an idea. Launch an online community for people to decide for…

Read more

Marketers of the future: What tomorrow...

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Free Webinar: Health and wellbeing in a ...

About –  MD of Smoking Gun, Rick Guttridge and Smoking Gun’s data analyst Phil Lynch share key consumer insights and…

Read more

Misinformation means media relations are...

Just when you thought it was safe to turn on the TV, someone goes and calls a General Election. Akin…

Read more

Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

Read more

November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

Read more

AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

Read more

The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

Read more