Case Files

October 2019 in the Smoking Gun HQ

It’s hard to believe we’re now two months from the end of the year. This is no time for reflection,…

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September 2019 in the Smoking Gun study

To prorogue or not prorogue, that’s the question that defined the UK this month. Thankfully, here at Manchester’s most ingenious…

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Pet PR case study: Rehousing ‘Lovedogs...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

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Generation Z: Insights into brand loyalt...

Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…

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CGI influencer marketing: 4 questions fo...

When is an influencer not an influencer, as we know them? How about when the influencer isn’t a person, and…

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Without its reputation, your brand is no...

Last week Smoking Gun’s Manchester HQ hosted a round table with Prolific North [LINK]. Attended by some of the finest…

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August 2019 at Smoking Gun HQ

It has been one of those months to say the least at Smoking Gun. Heatwaves, floods, Amazonian fires and parliamentary…

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Mental health and social media: Lead by ...

When Instagram removed its like counter, reactions were mixed, to say the least. Psychology professionals were quick to approve the…

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Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Free Webinar: Supporting Brands Through ...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Which brands have put their money where ...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Comms Strategy: 4 things to have in your...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Blagger’s Blog: Royal blood, blood...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Blagger’s Blog: Democracy… I...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Blagger’s Blog: Best of Christmas ...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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