Food PR Case Study — Bravura Foods Veg...
Objectives Seizing the opportunity presented by the rise in veganism across the UK, our food PR client Bravura Foods asked…
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Kick off: 11 of the best football PR stu...
The English Football League kicks into action this weekend, closely followed by the English Premier League seven days later. So…
Read moreConsumer PR: Silentnight Eco Beds
Objectives Our client, the UK’s leading bed manufacturer Silentnight, had developed a revolutionary new product— the first entirely eco-friendly mattress,…
Read moreHealth & Fitness Case Study: Les Mi...
Les Mills wanted a helping hand boosting ticket sales and securing priceless press coverage for the brand’s Les Mills Live event in London. This is how we exceeded expectations.
Read moreHealth & Fitness Case Study: Les Mi...
Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.
Read moreEaster and Trump For Oven Pride: An FMCG...
Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.
Read moreConsumer PR: Silentnight Breakfast in be...
Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.
Read moreFMCG influencer partnership: Hacking Chr...
What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.
Read moreFMCG PR: Finding Star Bakers for Oven Pr...
Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.
Read moreFinance PR: Unity Mutual
Finance PR:Objectives Covid-19 impacted the way that we, as a nation talk about finances, however this can present new opportunities…
Read moreTravel PR: Willerby campaign with Dr Hil...
Travel PR campaign: Objectives Covid-19 saw a huge impact on travel PR, however the brands who maintain media presence at…
Read moreBrand Voice Workshop: Willerby
Brand Voice: Objectives At Smoking Gun, we help organisations simplify what they stand for, increase the impact of their brand…
Read moreConsumer PR in a Pandemic: Silentnight
Consumer PR: OBJECTIVES As the Coronavius pandemic turned the world upside down and the UK went into lockdown, for many…
Read moreConsumer PR: Supporting Pets Through Cov...
Consumer PR: Objectives Smoking Gun worked with national animal charity Support Adoption For Pets to launch a consumer PR campaign…
Read moreMother & Baby PR campaign: Piccolo
Mother & Baby PR Campaign: Objectives In 2020, organic baby food brand Piccolo, well loved for its Mediterranean-inspired cooking sauces,…
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