Case Files

Consumer PR: Raising Silentnight’s...

Consumer PR Objectives Consumer PR client Silentnight needed a campaign strong enough to cut through the noise of the pandemic,…

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Food PR Case Study — Bravura Foods Veg...

Objectives  Seizing the opportunity presented by the rise in veganism across the UK, our food PR client Bravura Foods asked…

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Kick off: 11 of the best football PR stu...

The English Football League kicks into action this weekend, closely followed by the English Premier League seven days later. So…

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Consumer PR: Silentnight Eco Beds

Objectives Our client, the UK’s leading bed manufacturer Silentnight, had developed a revolutionary new product— the first entirely eco-friendly mattress,…

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Health & Fitness Case Study: Les Mi...

Les Mills wanted a helping hand boosting ticket sales and securing priceless press coverage for the brand’s Les Mills Live event in London. This is how we exceeded expectations.

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Health & Fitness Case Study: Les Mi...

Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.

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Easter and Trump For Oven Pride: An FMCG...

Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.

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Consumer PR: Silentnight Breakfast in be...

Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.

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FMCG influencer partnership: Hacking Chr...

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.

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Finance PR Case Study: #YOPO You Only Pa...

Finance PR Objectives Smoking Gun was drafted by online financial and investment advice platform OpenMoney to raise awareness around the…

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Making Healthcare Accessible with Testca...

Objectives  When the founders of TestCard first met to discuss plans to develop an at-home UTI test kit and app,…

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Protecting the elderly from fraud with G...

Financial support for parents As experts in personal finance PR, we were delighted to help GuardianCard launch its In Safe…

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Smoking Gun Sports PR Case Study: Helpin...

Smoking Gun donned its Sports PR hat to help Sporting House campaign in support of cash-strapped swimming pools reopening after the coronavirus lockdown.

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Food & Drink PR Case Study: Popping...

Food & Drink PR ObjectivesSeveral centuries in the making, Italy’s Prosecco Council finally approved the sale of rosé Prosecco. Smoking Gun’s…

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Consumer PR Case Study: Making Flying Fl...

Consumer PR Objectives Smoking Gun PR was called in to work on a consumer PR campaign for the relaunch of…

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