Case Files

If there’s one thing we can learn from...

It’s almost as though we didn’t have enough to get hot and bothered about last week with the soaring temperatures…

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Everything you wanted to know about bran...

How can we increase consumer action on behalf of a company? What’s the best way not just to boost business…

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Top 5 PR podcasts

We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.

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Top tips on landing your first PR agency...

How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.

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Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

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Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

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Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

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7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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Case studies of using PR to build brand ...

Ready to get serious about your company’s growth in 2022? Smoking Gun uses strategic PR to win hearts and minds…

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Blog post: A new era of brand influencer...

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…

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Digital PR; our top 5 favourite campaign...

As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…

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Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

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Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

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Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

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