Case Files

TLT North conference Insights

Travel and leisure PR agency Smoking Gun was delighted to be a sponsor of the inaugural Travel, Leisure and Tourism North Conference. This short video gives a glimpse of some of the many high profile speakers who shared industry insights and fantastic work on the day.

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Big ideas, small budgets: why creativity...

Times are tough for all businesses right now, so it pays to understand you don’t have to receive a huge bill for making equally sized waves.

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Pandas at the zoo

In December the UK’s only pair of giant pandas arrived, here’s how one of our clients seized on this rare opportunity.

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January 2012 in the Smoking Gun study

With keynote speeches, youth project work, charitable gestures, and another two award nominations the last four weeks have been hectic as ever.

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Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

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AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

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The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

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7 scarily bad Halloween PR campaign fail...

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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