Case Files

Misinformation means media relations are...

Just when you thought it was safe to turn on the TV, someone goes and calls a General Election. Akin…

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AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

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The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

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Without its reputation, your brand is no...

Last week Smoking Gun’s Manchester HQ hosted a round table with Prolific North [LINK]. Attended by some of the finest…

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Social media must become a force for goo...

In 2019 the world has ample problems. From impending climate doom to the rich-poor divide, over-population to war, it ain’t…

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PR measurement is great, but look past t...

This month Smoking Gun has plenty to celebrate— as our latest roundup of in-house news goes to show. Over in Prague,…

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PR agency thoughts: Did Earth Day say mo...

From porn sites to big tech and fast fashion, should we welcome climate advocates irrespective of individual records or call companies out for double standards? PR agency food for thought.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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If your brand went gentle into that good...

Most consumers wouldn’t care if 81% of brands vanished, with poor quality and irrelevant content largely to blame. So what are you going to do about yours?

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Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

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AMEC Measurement Month 2019: How to meas...

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes…

Read more

The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

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7 scarily bad Halloween PR campaign fail...

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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