Case Files

Easter and Trump For Oven Pride: An FMCG...

Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.

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Consumer PR: Silentnight Breakfast in be...

Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.

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FMCG influencer partnership: Hacking Chr...

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.

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FMCG PR: Finding Star Bakers for Oven Pr...

Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.

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B2B PR benchmark: A Good Day’s Work fo...

Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual…

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Event PR: Tackling loneliness with The O...

Social isolation is a growing problem in the UK, particularly amongst our ageing population. This means helping people come together has never been more important. When a client specialising in tackling loneliness approached us for a pre-Christmas event PR campaign, we were happy to lend a hand.

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Finance PR: Unity Mutual

Finance PR:Objectives  Covid-19 impacted the way that we, as a nation talk about finances, however this can present new opportunities…

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Travel PR: Willerby campaign with Dr Hil...

Travel PR campaign: Objectives  Covid-19 saw a huge impact on travel PR, however the brands who maintain media presence at…

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Brand Voice Workshop: Willerby

Brand Voice: Objectives At Smoking Gun, we help organisations simplify what they stand for, increase the impact of their brand…

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Consumer PR in a Pandemic: Silentnight

Consumer PR: OBJECTIVES As the Coronavius pandemic turned the world upside down and the UK went into lockdown, for many…

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Consumer PR: Supporting Pets Through Cov...

Consumer PR: Objectives  Smoking Gun worked with national animal charity Support Adoption For Pets to launch a consumer PR campaign…

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Mother & Baby PR campaign: Piccolo

 Mother & Baby PR Campaign: Objectives In 2020, organic baby food brand Piccolo, well loved for its Mediterranean-inspired cooking sauces,…

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