Case Files

Easter and Trump For Oven Pride: An FMCG...

Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.

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Consumer PR: Silentnight Breakfast in be...

Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.

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FMCG influencer partnership: Hacking Chr...

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.

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FMCG PR: Finding Star Bakers for Oven Pr...

Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.

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B2B PR benchmark: A Good Day’s Work fo...

Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual…

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Event PR: Tackling loneliness with The O...

Social isolation is a growing problem in the UK, particularly amongst our ageing population. This means helping people come together has never been more important. When a client specialising in tackling loneliness approached us for a pre-Christmas event PR campaign, we were happy to lend a hand.

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Finance PR Case Study: #YOPO You Only Pa...

Finance PR Objectives Smoking Gun was drafted by online financial and investment advice platform OpenMoney to raise awareness around the…

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Making Healthcare Accessible with Testca...

Objectives  When the founders of TestCard first met to discuss plans to develop an at-home UTI test kit and app,…

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Protecting the elderly from fraud with G...

Financial support for parents As experts in personal finance PR, we were delighted to help GuardianCard launch its In Safe…

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Smoking Gun Sports PR Case Study: Helpin...

Smoking Gun donned its Sports PR hat to help Sporting House campaign in support of cash-strapped swimming pools reopening after the coronavirus lockdown.

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Food & Drink PR Case Study: Popping...

Food & Drink PR ObjectivesSeveral centuries in the making, Italy’s Prosecco Council finally approved the sale of rosé Prosecco. Smoking Gun’s…

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Consumer PR Case Study: Making Flying Fl...

Consumer PR Objectives Smoking Gun PR was called in to work on a consumer PR campaign for the relaunch of…

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