Case Files

Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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Bonds’ latest is no digital PR cam...

Another week in marketing, PR and advertising, another case of lines drawn in the sand. This time thanks to Bonds…

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Vegan influencer marketing: Top 10 YouTu...

We don’t shouldn’t have to explain how much Smoking Gun is concerned with influencer marketing. As one of the fastest…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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When are digital PR campaign fails reall...

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest…

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Public polls: Guaranteed digital PR camp...

Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives,…

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Can this Holiday Guide end digital PR ca...

We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid…

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PR agency thoughts— Do we need Instagr...

Last week Facebook took the bold decision to launch a new messaging app as a new arm of Instagram. The…

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How will Facebook’s Like cull impact s...

First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit…

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Case studies of using PR to build brand ...

Ready to get serious about your company’s growth in 2022? Smoking Gun uses strategic PR to win hearts and minds…

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Blog post: A new era of brand influencer...

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…

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Digital PR; our top 5 favourite campaign...

As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…

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Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

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Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

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Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

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