Case Files

Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

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Bonds’ latest is no digital PR cam...

Another week in marketing, PR and advertising, another case of lines drawn in the sand. This time thanks to Bonds…

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Vegan influencer marketing: Top 10 YouTu...

We don’t shouldn’t have to explain how much Smoking Gun is concerned with influencer marketing. As one of the fastest…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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When are digital PR campaign fails reall...

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest…

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Public polls: Guaranteed digital PR camp...

Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives,…

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Can this Holiday Guide end digital PR ca...

We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid…

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PR agency thoughts— Do we need Instagr...

                  Last week Facebook took the bold decision to launch a new…

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How will Facebook’s Like cull impact s...

First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit…

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Free Webinar: Supporting Brands Through ...

  How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year…

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Comms Strategy: 4 things to have in your...

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by…

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Blagger’s Blog: Royal blood, blood...

Weekly High While the BBC’s recent adaptation of Bram Stoker’s classic ‘Dracula’ divided opinion, the billboard used to promote the…

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Blagger’s Blog: Democracy… I...

Weekly High You should know only too-well by now that Smoking Gun is a huge supporter of sustainability and a…

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Blagger’s Blog: Best of Christmas ...

Weekly High It’s being touted as the £100 Christmas ad that ‘blows John Lewis out of the water’. Let’s avoid…

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