Case Files

Retail of the future: Will VR replace th...

Retail. It’s the life-blood of the UK economy, employing 1-in-10 people and accounting for £358billion of annual sales. But where…

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CES 2018: 6 key takeouts

That’s that, then/ CES 2018— AKA the Consumer Electronics Show— finished in Las Vegas on Friday, closing four days of forward-thinking, future-proofing,…

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Digital PR thoughts: Is the iPhone X ask...

This week Apple presented its long-awaited update to the world’s most popular smartphone series, a model which will coincide with the…

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Digital PR news: Google is about to chan...

It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been…

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Everything you ever wanted to know about...

The words ‘finance’ and ‘challenger’ rarely go together- unless we’re talking The Bank of Dave; that guy from Burnley who…

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Ask Alexa- How brands are using Amazon E...

With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave…

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6 surprising uses for 3D printing (so fa...

It’s one of the most revolutionary technologies to emerge in decades- the ability to create pretty much anything, complete with…

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Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

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When are digital PR campaign fails reall...

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest…

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Public polls: Guaranteed digital PR camp...

Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives,…

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Can this Holiday Guide end digital PR ca...

We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid…

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PR agency thoughts— Do we need Instagr...

                  Last week Facebook took the bold decision to launch a new…

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How will Facebook’s Like cull impact s...

First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit…

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