In need of some creative PR campaign inspiration?

Take a leaf out of Interflora’s book and work with a creative PR agency that will help your reputation blossom and deliver quality results

Does your business need a fresh injection of creative PR campaign impetus in its comms? 

Do you want creative PR campaigns that help solve your business problems? 

Take a look at some of Smoking Gun’s award-winning work for international flower delivery brand, Interflora and we guarantee you’ll be bloomin’ impressed….

Proven Results Through Creative PR Campaigns

How to make your brand more appealing to a younger audience : Great British Bloom Off

Global flower giant Interflora wanted to drive reappraisal and reach a younger audience. Smoking Gun’s Content Production team created and produced an Instagram TV series, putting four artisan florists to the ultimate test to see who would be crowned bloom Off Champion…

Pop the kettle on and sit down with a cuppa to read the social media content campaign in full bloom.

How to differentiate yourself from competitors : Delivering Doorstep Moments For International Women’s Day

Interflora wanted to drive brand awareness and reappraisal – and to build more of an emotional connection with existing and prospective customers. 

Smoking Gun created a content-led campaign for International Women’s Day, which saw the brand surprising nominated deserving women with an Instagrammable floral doorstep makeover. This helped the brand own the florist delivery doorstep moment, something which it’s letterbox competitors cannot do.

Not only a creative PR campaign, this idea integrated into a fantastic content marketing campaign that achieved its goals.

How to improve online visibility through digital PR : Self-partnered Bouquet

Interflora wanted to improve online visibility in the run up to its biggest date in the retail calendar, Mother’s Day. 

The objective was to drive national media coverage and generate quality backlinks, as part of a campaign to reach and engage a younger consumer.

Smoking Gun’s creative PR campaign team tapped into current trends to launch a first of its kind ‘Self-Partnered Bouquet’ collection, alongside a digital match making tool which paired self-loving singletons with their ideal bunch. 

Creative PR for Interflora

Find out whether our self-partnered bouquets digital PR campaign rose to the occasion.

Best Creative PR Campaign Stunt : Pollen Station

Interflora was launching a UK retail sector first, where customers could place orders using only their voice, via Amazon Alexa

They needed to launch in the run up to its busy Christmas period, with go-live falling on 12th December. The same day the country went to the polls in the most hotly contested British General Election for decades. 

To achieve cut though, a creative PR campaign was required and Smoking Gun bravely hijacked the political event. Creating a Pollen Station booth which toured London on polling day, allowing people to order free flowers using the new tech. 

Check out how the Pollen Station creative pr campaign performed.

Talk To Us :

If you need Smoking Gun to help solve your business problems or comms challenges with a more strategic and creative PR campaign approach, talk to us now on 0161 839 1986 or email ingeniouscomms(at)