Dustin Hoffman explains the art of story telling – the essential starting point for any PR campaign


Of course this is not really our advert, we wish we could afford Mr Hoffman! It is the latest piece of stunning visual work by Sky to launch its new Atlantic channel on the 1 February and you can see the full original here.
From the moment we first saw this ad we were transfixed by Hoffman’s powerful delivery and the words just echoed what every good consumer PR agency should be fixated on – telling powerful stories. Smoking Gun is no exception and we echo this in our own brand ethos.
If you were as impressed by us at the stunning production values why not visit the site of WRCS the ad agency in charge of production.
And of course we implore you all to to sign up to Sky’s excellent looking new channel where fans of classics such as The Sopranos and Madmen will be in paradise! See more here.