February 2013 in the Smoking Gun Study


What a month indeed. Recent weeks have seen us compete for a record amount of new work, and hire two members of staff. All of which suggests Spring could be a particularly exciting time.
First and foremost then, we’d like to welcome a pair of new recruits onboard the good ship Smoking Gun. Following a string of successful pitches we have enough room for Lisa Hollinshead and Kate Williams to join us here at Quay Street, as Senior Account Manager and Account Executive respectively.
Elsewhere, staff have been involved in no less than 14 new business pitches during the last month alone. We like those odds, but prefer to rely on evidence, as oppose to luck. After all, we generated in excess of half a million page impressions across our clients’ social media channels in January, with one of our clients securing almost 70million ‘opportunities to see’ the brand.
That success rate will appeal to many businesses, and work like this also wins awards, with the Smoking Gun team picking up a number of accolades in recent times as a result of its efforts. And with the Golden Hedgehog ceremony taking place tonight, wherein we’re up for Best Small Agency and Consumer Campaign, understandably fingers remain crossed.
In addition to all this, our MD Rick Guttridge recently spoke at the Business Show Manchester, offering his social media know-how to all parties in attendance- another way in which we’re looking to share our understanding of best practice and help all businesses get the most out of their PR. Of course a job like this never ends, and with that in mind it’s probably time to sign off, and set our sights on the promise of all March may bring. See you on the other side.