February in the Smoking Gun study


How the time flies. It doesn’t seem long since our last recap of four weeks work in Spinningfields and now we’re ready to give another lowdown on Smoking Gun’s public relations progress. Luckily, with a new recruit, the start of a major campaign, and a notable guest appearance there’s plenty to talk about.
First up let’s extend a warm welcome to Hayley Brown, our new Account Executive. By practicing what we’ve preached about sourcing staff from diverse backgrounds the latest member of the team comes in the form of a journalism graduate who already boasts around a year’s agency experience. As such we’re confident she can help us tell more than a few unique client stories.
Which is good, as in recent weeks Smoking Gun’s HQ has been abuzz with a brand new campaign resulting from successes elsewhere. As you may know we played a PR part in Alpecin caffeine shampoo’s recent success here in the UK, efforts that made the parent company, Dr Kurt Wolff, very happy indeed- hence the firm appointing our agency to assist in the British development of its sister product.
Plantur 39 is another hair care line that comes complete with caffeine, designed to prevent exhaustion of follicles and stimulate growth. And we’re looking forward to helping stimulate some growth of our own by boosting brand recognition amongst domestic consumers through significant exposure in some of the country’s most important media outlets. All in a day’s work.
In addition to projects for clients members of our team have also been present at a number of major industry dates of late. Smoking Gun MD Rick Guttridge was again called upon to deliver advice to those hungry for knowledge, this time with his Strategy and Planning Leads to Successful PR talk for the CIPR in Preston. Meanwhile, Account Executive Ben Ormsby was on site at another CIPR event, this time concerning the selling in of stories. Another busy month then, with even more significant undertakings on the horizon, so watch this space for further news.