Food PR: Vice Media empire gets the Munchies
As one of the UK’s leading forward-thinking public relations agencies, it’s our job to keep abreast with developments in the media that will impact upon (and, better yet, offer even more opportunities for) our clients. Hence the reason we keep our blog regularly updated with new movers, shakers and deal breakers.
Not so long ago we decided to cut through the doom and gloom that so regularly defines press industry news with a piece entitled: Good news for PR firms: Huff Post, Vice and Buzz Feed show healthy press. These entities are bucking the trend with profitable expansions online, and now it seems there’s yet more news from the second of those three organisations that everyone here at Smoking Gun PR is finding rather exciting.
Vice Munchies launched in Beta back in April of this year as a joint venture between the eponymous journalistic giant and Freemantle Media. After a few months of tweaks and improvements, the stand-alone website is now crammed full of great, video-driven content, combining great grub-related writing and films with the irreverent approach to reportage that has made Vice such a hugely successful business over the last few decades.
So, what’s new? Well, not much, other than a desired expansion to include more UK-based posts and stories, which is great news for anyone involved in British food PR and marketing. The idea being to do away with formulaic cuisine journalism and get to grips with anything and everything cutting edge, slightly off the radar, or simply deserving of a little more attention than the usual outlets are willing to offer.
Already some of the most interesting bits and bobs discussing gastronomy and food here in Blighty include this post on how People Are Relying Food Banks in the UK, a subject that has been all over the domestic news channels of late and not without good reason- telling as it is of the difficulties those economically-less-privileged residents are currently facing, a New Species of Porcinis, focused on strains of mushrooms that were not previously grown in this country, and RIP UK Hospital Food As We Know It, which discusses new standards that will need to be met when it comes to feeding in-patients. From those titles it should be clear what kind of angles are deemed winners by the editorial staff, and we hope to see many more of the same as the months fly by.