Infographic – Why our brains crave them

At Smoking Gun PR, we’re big fans of infographics, we’ve created a number of them over the years, either for clients or simply to showcase our knowledge of a sector. Heck we even have a regular blog devoted to showing some of our favourites!
However, as shocking as this may sound, there are still people in the world wondering what all the fuss is about, who just don’t see the point in infographics. As such this week’s clever animated infographic is especially for them and looks at 13 reasons our human brains love them – click here to see the full thing.

A hat tip goes to  NeoMam who created it.