January 2014 in the Smoking Gun study
2014, it would seem, is intent on waiting for no man. Or agency. Less than four weeks in and we’ve welcomed a new member of staff, a host of quality clients, and picked up a series of significant award nominations. Allow us to expound.
First to business. Following an unarguably successful previous 12 months, with 30% overall growth, the Smoking Gun team is set to expand once again thanks to the imminent arrival of our new Account Manager, Richard Wilson. Bringing with him a wealth of experience into his third agency role having covered both B2B and B2C sectors, including property, catering, healthcare, environment and charity.
The additions don’t end there, either. The recent headlining grabbing news about our current work for the North West FMCG giant McBride, and its brands such as Oven Pride, comes at a time when we’re simultaneously celebrating signing skin and sun care specialist Linco Care. That means our team will now be looking after household names like Calypso and Re-Gen Oil.
It’s all fantastic news to say the least, and it’s not over yet. Joining those companies will be Support Adoption For Pets, the latest not for profit cause to call
on our services, set up by Pets At Home, along with Good4U, the health food manufacturer currently selling in Tesco and Sainsbury’s, which will benefit from our experience working with the likes of Dr. Kurt Wolff and Biostrath.
These wins are testament to our commitment to providing ingenious PR solutions that work on a tangible, results-based level. Evidently judges at The Golden Hedgehog Awards also agree we’re doing something right. 2014’s nominees have just been announced, and this office is proud to be in the running for five trophies, commending both the team and specific campaign work.
The nods include Best Social Media Campaign (The Kennel Club – The Crufts Factor 2013), Best Use of Research (Silentnight Sleep Clinic), Best Consumer PR Campaign (Silentnight Sleep Clinic Part One), Best Media Relations Campaign of the Year (Hexbug: Seeing Is Believing) and Small Agency of the Year. Fingers crossed all round then, here’s hoping the 12 months ahead continue in similarly fine form, which leaves us wondering what happened to January’s supposed bleakness. Not that anyone’s complaining.