July 2012 in the Smoking Gun study


The last month has been a wash out weather wise, but here in Spinningfields it was a far more positive period, thanks in no small part to two new client wins and a whole clutch of award nominations. All of which gives us plenty worth shouting about.
We’re delighted to announce that Smoking Gun PR has been appointed by Stobart Barristers. We’ve been tasked with leading a national corporate PR campaign, aimed at increased understanding of how savvy businesses and individual alike can seek expert legal counsel quicker and more cost effectively. Part of the Stobart group- which also includes property, air cargo, road and rail logistics- the company is set to revolutionise the legal sector, with a brave new business model that matches our own focus on differentiation from competitors.
Put simply the firm will ensure clients, many of whom are high net worth individuals, have direct access to barristers, cutting out the need to deal with solicitors as intermediaries, and therefore offering increased value for money. A concept conceived as a result of Stobart’s own dealings with legal professionals, it’s a classic example wherein first hand experience revealed a major gap in the marketplace, leading to the creation of a truly unique product. For further information take a look at the company website .
On top of this our campaign for Men’s Health magazine’s Survival of the Fittest Manchester event recently launched, designed to promote the eponymous event in which hopeful sporting types race over an obstacle course. Better yet, we’ve also got a discount code for those looking to take part on (November 3rd). Simply go to www.mhsurvival.co.uk and enter MHSP05 on the form before Wednesday August 1st.
We’ve also seen renewed recognition for our efforts on past projects. Following on from Smoking Gun’s success at various ceremonies last year our team will be heading to the 2012 CIPR PRide Awards North West event with the chance of winning no less than nine trophies, eight of which are for external campaigns- the highest of any agency. The categories we’re nominated in range from Consumer Relations and Digital to Design and Use of Media Relations, showcasing our ability to successfully work in a multitude of ways in various sectors.
With such industry expertise it’s no surprise staff from our office continue to be drafted in by other companies keen to build in-house skill sets. One recent recipient of our expert training was the Great Places housing association, a returning customer eager to improve on the social media practices we helped outline in a similar session last year.
Meanwhile, our blog hosts a goldmine of media and public relations information, with former How-do columnist and Adline editor Tony Murray now posting a witty look at the media each and every week. For such a young agency some might think we’re punching above our weight, but we just call it doing our job properly. If you’re interested to learn more about how we can help you and your brand call 0161 839 1986 or email [email protected], in the meantime we’ll be keeping our heads down, focusing on the many opportunities and challenges set for August and the weeks ahead.