Manchester United Launch M Collection with Smoking Gun PR

So Manchester United has moved into the world of fashion with the launch of its new apparel range the ‘M Collection’. The branding has been developed by local agency Creative Spark and is the latest in a long line of collaborations with United.
To help spread the word about the range designed for ‘true fans’, they built a microsite and a video lovingly produced by and starring genuine fans. Watch it here:
Smoking Gun is pleased to be on board assisting with media relations and engaging key influencers during the launch and this is what the Manchester Evening News wrote today:

Smoking Gun PR is working with Creative Spark to generate buzz about the M Collection