March 2012 in the Smoking Gun Study


Warmer weather is now a reality for most parts of the UK, meaning spring has finally sprung. We’ve got plenty to be upbeat about too, what with two national award wins, a new ecommerce client, and more Pandas loose on the streets.
Not that we’re bragging. But then picking up both the Freshest Small Team and Freshest Digital Media or Social Networking Campaign trophies at the recent Fresh Awards in Manchester is an achievement that makes us understandably a little proud, especially as the latter sees yet another accolade bestowed on our work with a certain liquorice treat.
On top of this it give us great pleasure to mention that the Smoking Gun team has also picked up a nomination for Best Social Media Agency at the up coming How-Do Awards. Needless to say we’ll let you know how things go in due course. Such nods of approval don’t come without hard work mind, and there’s been plenty of that over the last month too.
After a successful pitching process Loving Outdoors, an online outdoor clothing retailer, has joined our burgeoning client list. So we’ll be focusing on product placement within on and offline media, and ensuring things fit nicely with the company’s trading calendar. Suffice to say, our experience with the likes of Mountain Hardwear will come in more than useful here.
Elsewhere plenty of hours have been dedicated to our current roster of brands, including our favourite health food snack. To give away much more would ruin the surprise, but let’s just say that our panda suit has seen plenty of action over the last few weeks as the company found the eye of the tiger in a brand new video campaign, full details of which are soon to be revealed.
Of course we’ve been perfectly willing to meet new contacts and share our knowledge with interested outside parties too. From appearances at the inaugural Hedgehog Awards with the PRCA– run in conjunction with our friends at Don’t Panic- to Manchester’s ever useful Social Media Cafe, representatives from Smoking Gun have been on hand to help develop ideas with others, in the industry and beyond. A successful 31 days all round then, eyes in the office are now firmly focused on the lighter evenings ahead, and the new opportunities they will bring.