May 2013 in the Smoking Gun Study


Whilst summer has only made a sporadic appearance this month, we’ve had plenty to smile about- from new campaigns for major brands to our own MD’s recent video interview. Busy as ever then.
First up, Smoking Gun PR staff have been hard at work on the thoroughly seasonal event that is The Road To Red Bull Harbour Reach 2013. This competition sees 30 UK applicants invited to take part in qualifying heats ahead of the energy-drink giant’s international wakeboarding contest, which is scheduled for June 8th at Liverpool’s Albert Docks.
Two standout riders will be selected from the chosen few as wild card entries in the final stages- going up against some of the world’s best.  After handling media responsibilities it goes without saying we’re looking forward to joining the crowds when the time finally comes.
In recent weeks our team has been called upon in several advisory roles too. Not least MD Rick Guttridge, who shared a few thoughts on the regional business landscape, the role of his industry, and what it takes to succeed in public relations during an interview with North West marketing site Huddled. Take a look here if you missed it the first time:

Regular readers will know that this agency team sure does love its food! We’ve followed our own advice and created some lovely gastronomic content which has been capturing plenty of attention online and landed us a new business brief within a day of going live. Yummy work! To find out the secret powers of porridge, peruse our infographic.
It’s the start of PR award entries season and the team is certainly busy reporting on the best of our work over the last 12 months, not an easy task to decide which campaigns to put forward. In related, but somewhat more mysterious news, our MD also disappeared for a day with some industry big ‘wigs’. We don’t know what went on yet but we’ve been warned it will be attention grabbing news… As you can see, there has been plenty for us to be getting on with, even on the rainiest of days, and with some big client news all but ready to announce- watch this space- things look set for another summer of highs in 2013. Irrespective of whether the season actually surfaces or not.