The media, this month, September '13

Newsletter 5S
BROADCAST- Downton Abbey returned to ITV last week and claimed record viewing figures for the programme, with 9.5million tuning in.
DIGITAL- Augmented Reality platform Blippar has just launched Blippbuilder, a tool that allows publishes to convert editorial content into AR material.
DIGITAL-The Sunday People will launch a seven-day-per-week digital version ahead of a print redesign, which is currently being touted as a ‘Buzzfeed for adults’.
MOBILE- Apple has updated its iPhone, with the all new 5S and 5C now on sale across the country.
MOBILE- According to research by Wave7 taking in samples from more than 65 countries, over 70% of people asked now own a smartphone.
PRINT- Lloyds List, the world’s oldest newspaper serving the shipping industry (founded in 1734) is to give up on paper and turn all-digital.
PRINT- Tesco, Britain’s largest retailer, is preparing to launch its own magazine, which could become the largest title in the UK in terms of readership.
SOCIAL- Tumblr is entering into a deal with analytical giant DataSift to offer businesses comprehensive information on trends and sentiment.
SOCIAL- Twitter has now introduced personalised recommendations whereby users will be alerted to accounts followed by multiple people in their network.