MFI turns to Smoking Gun PR as PR and social media agency
Subscribers to our monthly newsletter that read the recent Festive notes from the office diary will know that we just welcomed a high profile brand to our rapidly growing list of clients. But, for those that are yet to be introduced, let’s provide some background details.
British furniture giant MFI is back as a pure play e-commerce venture, three years after its last incarnation with a new, UK family ownership behind the re-realised company, and the promise of a focus on customer service. Last week we helped organise the press re-launch event, which saw journalists from across the country descend on The Hospital Club, in London’s Endell Street, to peruse the new lines of stylish, high quality interior furniture and accessories on show.
Our involvement with the brand doesn’t end there though. We’ll be providing ongoing support to MFI as the firm looks to compete with high street furniture stores at mid-price points, in addition to the likes of Marks & Spencer and John Lewis at the more aspirational end of the market. That means media relations, product launches, and social media management will all fall under our remit.
So, we’ll be constantly engaging with the public and press to bolster the company reputation and profile, providing the Smoking Gun evidence of our expertise in the homes and retails sectors, and making it clear why we won out in the competitive pitch process. Take a look at the new website by clicking on www.mfi.co.uk, meanwhile Twitter activity can be viewed at the other end of this link, and the Facebook Page can be found by hitting this link.