Case studies to celebrate International Women’s Day

We love it when PR does good, and even better when we get to celebrate the achievements and increase the visibility of wonderful women.

As a workplace where women thrive, we are more than happy to get behind this year’s theme of International Women’s Day, which looks towards a world free of bias, where difference is valued and celebrated. 

Talk to us:

Have you got a story to tell? A campaign for good? An issue to tackle? We would love to talk to you. Call Rick Guttridge on 07887 942926 or email [email protected]

Here are a few of our favourite campaigns that took women centre stage

Joining forces with olympian Rebecca Adlington to tackle the alarming rate that girls drop out of swimming

There’s lots of evidence that highlights girls drop out of sports participation at twice the rate of boys by the time they finish puberty.

With our client Sporting House we developed a thought leadership campaign that featured headline hitting research, emotive video, real life case studies and an impactful social media content series.

Not only did it make a splash with blanket national coverage and thousands of online engagements, but most importantly, the client saw a monumental increase in swimming bookings among females, up 2800%.

Celebrating inspirational women in the community with Interflora

Our International Women’s Day 2021 campaign for global brand Interflora met the client’s desire to build more of an emotional connection with its customers.

We asked people to nominate that special woman in their life for a chance to win an Instagrammable doorstep makeover for them – capturing their moment of surprise and delight on video.

Launching a national ‘Bake A Boob’ competition with Prevent Breast Cancer

Charity PR

With the pandemic putting breast screenings on hold and charitable fundraising never being more critical, Smoking Gun donated its time to launch a virtual ‘Bake A Boob’ contest, which saw bakers up and down the country whipping up a batch of ‘boob cakes’ in whatever shape, size or colour they liked, simply matching the overall cost of their ingredients with a charity donation.

Coronation Street’s Sally Dynevor and Victoria Ekanoye also leant their support to this multi-channel campaign, which saw donations rise by 760%.

Smoking Gun
Talk to us today to help solve your consumer PR comms challenges – 0161 839 1986/ createingenious(at)