Recommended viewing – why online video content works

In public relations, marketing, and digital advertising embedded media has increased in significance exponentially over the last few years. So here on Smoking Gun PR’s blog we’ve posted useful content to provide an overview of how things should be working over at your own webspace.
From our guide, How To… create engaging video content, to some of the gems we’ve unearthed as part of the weekly Blagger’s Blog the aim has been to both introduce the basic skills and equipment required to create such shorts, and offer moments of inspiration from some of the more notable campaigns out there. With that in mind now seems like an appropriate time to explain exactly why video content is a good idea, for both SEO and user experience. Here’s a quick video detailing statistics that should leave little doubt in your mind, courtesy of production specialist Anson Corporate Media.