September 2012 in the Smoking Gun Study
Despite the rain and cold we’ve been breaking sweat here on Quay Street this month, with a host of new clients and high profile campaigns taking up our time. Needless to say, we wouldn’t have it any other way.
It’s our great pleasure to introduce a new member of the Smoking Gun fold, Gorilla Glue. This family run American firm is looking for major expansion in the UK, and as such has called upon our team to help with media relations, and social media marketing responsibilities, developing the brand on this side of the Atlantic.
We’re also currently looking after press duties for Victoria Plumb, the UK’s largest independent bathroom retailer ahead of the company’s inaugural TV advertisement campaign. A manufacturer of high quality, luxury products, there’s no denying the fixtures and fittings will look suitably opulent on screen, so we’re delighted to be involved, and can’t wait for the finished footage to be broadcast.
Elsewhere, one of our key sportswear clients, Mountain Hardwear, also had a major first recently. The firm opened a UK retail space in September, taking up residency inside Glasgow’s West End Retail Park; impressive news, not least given Britain’s continuing high street woes, and a sure fire mark of the growing demand for the acclaimed outdoor clothing.
Dairy lovers may have been aware of the recent Butler’s Cheese Craft A Cheese campaign, which came to an end in the last few weeks. With over 642,000 page impressions on the microsite, 3,000 competition entries, and almost 300 pieces of individual media coverage, we’ve been more than kept busy by what must be the country’s first ever crowd sourced cheese.
The winner, Far Pavilion, was unveiled at Cardiff Castle for British Cheese week, and offers a sumptuous combination of cow’s milk, coriander, and cumin, falling somewhere between Lancashire and more exotic locales. It’s certainly equal to the sum of its parts, as we can concur, and has just about kept the office fueled during what has been another big month in the news, at least so far as our client roster goes. Eyes down for another busy few weeks then, it will take more than the perpetually plummeting temperature to dampen our in-house spirits.