September 2016 in the Smoking Gun study
Can someone explain how we got here already? It’s nearly October and that means we’re staring down the barrel of the year’s last quarter, despite the fact it doesn’t seem two minutes ago since we last sung Old Lang Syne.
As the last four weeks go to show, Smoking Gun PR has been all about making every second count. Hence our success in the pitch to conduct a strategic communications review on behalf of the Stilton Cheese Makers’ Association- and you all know how much we love cheese.
Elsewhere, we have been celebrating this glorious new era of public relations and marketing measurement that our staff helped create, putting together this handy video as part of the AMEC Global Measurement Month. Take a look, because it explains exactly what’s so good about our perspective of reporting and analysis. We’re thrilled with the reaction as industry leaders from around the world have been sharing it socially and showing it at AMEC events globally.
Always keen to share his knowledge, our MD Rick Guttridge delivered a talk as part of the September-long series of events, on the theme of Garbage In, Gospel Out. He was joined by leading industry thinkers Andy Green and Steph Bridgman. Our team created a Storify from the event because, you know, that’s the kind of thing we love doing. Taking into account the best tweets sent by attendees, it offers an interesting overview of the industry’s reaction to our thoughts and ideas.
Rick was also delighted to join an esteemed panel for the PR Moment #PRAnalytics event, alongside some old friends and new to continue pushing the debate and sharing knowledge with peers. And our Think Tank boardroom has also been hosting PRCA training, equipping attendees on the skills required to successfully lead and manage PR teams.
Back on the digital theme, there has been a little reorganisation in this department, and Gio di Cosmo has arrived as our new Digital Account Director in the process. With almost a decade behind him working at some of the North’s top agencies, he comes packing serious expertise- whether that’s Google Adwords, SEO or e-commerce- and we consider ourselves lucky to have him on board, further bolstering our capacity to meet a range of client expectations and needs. All of which just about wraps things up, so, as ever, we’ll see you on the other side.