Influencer Marketing Agency
The power of Influencer Marketing
Harness the most powerful voices in word-of-mouth promotion, specific to your sector.
Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and boosting awareness. It’s no surprise then that 1/3 of brand communications specialists plan to spend up to 50% of their budget on influencer marketing in 2022.
With traditional advertising in decline and social platforms helping to bring greater accountability and measurement to influencer marketing, it has truly cemented its place as a highly investable part of the marketing mix.
Our experienced team understands not only how to identify trusted influencers that are right for your brand, from content creators to credible experts, but also how to successfully partner with them to develop bespoke campaigns that put you ahead of the competition.
Influencer Marketing: An ever evolving landscape
Influencer marketing has matured as an industry and is ever evolving. From strategy through to delivery and measurement, our team has the knowledge to keep you ahead of the curve and design campaigns to meet your specific business goals.
With the rise of reels and in the time of TikTok, content creation is often at the heart of our campaigns and we help influencers to become a powerful extension of your creative team.
What is an influencer?
In the early days of influencer marketing, numbers were everything. The more followers someone had on Instagram for example, the greater their ability to influence.
Today a distinction is made. Generalists such as celebrities are seen as macro influencers – their voice is heard by millions simply because of who they are. On the other side of the coin you have micro-influencers. They might be a biologist renowned for groundbreaking research, or a real mum recommending her best at-home essentials. If you’re looking to gain ground in a specific sector, then these micro influencers are powerful people to help build likability and trust.
From everyday families to academics and the nation’s sweethearts, we’ve done it all. We create campaigns to spark some of the most authentic and powerful connections with your audience. And measure the metrics that matter to you.
How can influencer marketing work for your brand?
Read our case studies below and get in touch to see how we can make your business succeed now – [email protected]