Influencer Marketing

Influencer marketing, by the UK’s most influential marketers.

Harness the most powerful voices in word-of-mouth promotion, specific to your sector.

Influencer marketing is nothing new, this is what PR agencies have been doing for decades. Only now the targets are much broader- it’s about accessing respected professionals, public figures, and experts from your industry to amplify the message.

Our experienced social media team understands not only how to identify these trusted spokespeople, from brand ambassadors to bloggers, but also how to successfully partner with them to develop bespoke campaigns that grab further attention for your company.

Why is influencer marketing so powerful?

Let’s say you make washing machines, and so do other brands. You are competing against one another at similar price points, with comparable functions and equally positive reviews. How do you get ahead of rivals when the playing field is level?

How about by winning over the people those buying a new washing machine are most likely to listen to?

People have been advising each other on everything from what to wear to what to think since the beginning of time. Word of mouth remains our most vital form of communication, and when the words come out of a mouth we consider to be an expert, the message becomes all the more powerful. Harnessing those mouths for your brand is what’s known as influencer marketing.

 

Micro and macro influencer marketing

In the early days of influencer marketing numbers were everything. The more followers someone had on Twitter, for example, the greater their ability to influence. The problem is this neglects those that are highly respected in their field, when that field is particularly niche.

Today a distinction is made. Generalists such as celebrities are seen as macro influencers— their voice is heard by millions simply because of who they are. On the other side of the coin you have micro-influencers. They might be a biologist renowned for groundbreaking research. If you’re looking to gain ground in a relevant industry, then these people will be far more valuable to the brand than someone who simply boasts 500,000 online fans.

How can influencer marketing work for your brand?

Read our case studies below and get in touch to see how we can help.

Influencer identification and recruitment

By developing fit-for-purpose lists of people who carry the most clout when it comes to your products and services companies can skip to the most valuable targets, and not get bogged down with irrelevancies.

Blogger outreach

Make sure your firm is placed with domains that genuinely impact on purchasing decisions amongst key audiences, targeting the fans, enthusiasts and pros that consumers and business clients have the most faith in.

Integrated influencer marketing strategies

Take full advantage of our interdisciplinary skill set to exploit your spokespeople across a range of channels, from social media to traditional public relations and press.

Influencer content development

Simply having the right faces on side isn’t enough, so task our experts to spread your message effectively through unique multimedia storytelling, partnerships, and other means of amplification.

Video content

We can work with influencers to create beautifully curated video content that’s; product focused, sings your brand USPs, super sharable and engaging

Live Influencer Q&As

From Facebook to Instagram lives – we know how to plan, execute and deliver millions of views using high profile influencers. A live Q&A or product placement, speak to us

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What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.
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Mother and Baby Marketing: MAM

Objectives As experts in the much-hyped but potentially problematic world of influencer strategy and influencer campaign work, we were approached...
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