Social Media Content Production That Stands Out
Digital is in constant flux, so now is the time to future-proof.
Smoking Gun’s dedicated video producers have in-depth experience in creative content, sitting alongside comms professionals who understand end-users, from consumers to business partners and B2B clients. Hence our work garnering real results for brands.
Building Digital Content
With social media now one of the most important aspects of any brand’s overall marketing and comms mix there has never been more pressure for companies to start building digital content to share online. But trying to figure out what form that content needs to take is far from easy.
From written words to short films, gauging how to start building digital content should start with one question— what do you want to gain from that content? From here you can look at where the content should be distributed, opting for the platform best-suited to the overall aims and goals.
Businesses should be building digital content for a number of reasons, the most important of which is simply because without unique, branded digital content your audience isn’t truly able to connect with your brand.
Our team of content creators are ready to script, storyboard and shoot your brand story. From snackable social-first video to website video assets that keep your audience on-page, our unique and ingenious approach has won awards by the many.
Social Media Content Production is King!
The most important thing to understand before considering building digital content of this type is quality— whether it’s a written article or short video, the production will need to be of a very good standard in order for it to have the desired impact. It’s also vital to consider brand message, and if using a third party host utilise links where possible to direct traffic back to the brand’s own website.
How building digital content can work for your brand?
Building great digital content can have a number of positive benefits for any business. At Smoking Gun we have a dedicated digital content team, in-house designers and a social media content production team that can realise concepts on behalf of our clients, creating exceptional work that is highly shareable and engaging.
Click here to see how we’ve created ingenious content for our clients