TikTok Marketing

TikTok Marketing Agency

The power of TikTok

TikTok is no longer the new kid on the block. With a respected ad platform and its innovative TikTok Shop feature, increasingly brands are turning to TikTok to drive revenue at scale, creating real brand impact.

In fact, the latest industry reports tell us that 1/3 of marketeers plan to invest in TikTok in 2022, while 45% are already using the platform for influencer marketing. And with 50% of users saying TikTok helps them decide what to buy, it’s no surprise brands are looking to adopt it as a core part of the marketing mix.

But it takes time, effort and resources to get it right – Smoking Gun is the social media agency that can support you now.

Who’s on TikTok?

In the early days, TikTok was seen as a platform solely for Gen Z. But not anymore.

The channel has exploded in recent years. The number of UK TikTok users rose from 9.8 million in 2020 to over 13.3 million in 2021, and is set to reach 16.8 million by 2024.

While the younger generation is always the first to use new technologies, just as they did with Facebook and Instagram, the average member age is rising quickly, with a huge demographic and wide audience. 

With millions of users on TikTok daily, many different age groups are constantly creating, communicating, learning, shopping and using the app for their own entertainment. This presents a huge opportunity for brands.

The right agency partner for TikTok fame

Successful TikTok campaigns can spark some of the most genuine and powerful connections with your audience, but having a tried and tested approach in place that’s proven to deliver is key.

From strategy to managing creators, ad management to content creation, our experienced team understands how to make TikTokers tick. We’re not just about ‘making more noise’ – our campaigns are designed to help you achieve your specific business and comms goals.

How can TikTok work for your brand?

Ready to influence others with your creativity? Need help getting started? Get in touch to see how we can help you succeed now – [email protected]

TikTok – a platform punching above its weight

Here are just some of our favourite TikTok features…

TikTok Shop

Live shopping feeds with clickable products

Creator Marketplace

In-platform end-to-end creator tools

Live Trend Data

Understand what matters to your audience

Branded Hashtag Challenge

Aggregate masses of UGC via #

Branded Effects

Tailor-made sharable stickers, filters and special effects

Video Duets

Post side-by-side with a video from another creator

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