Smoking Gun – PR with the X Factor

No matter how many times you do it, working with celebrities never ceases to entertain. That’s why in the past we’ve enjoyed getting the likes of Rio Ferdinand, Shay Given and Elton John involved in our campaigns.
So we jumped at the chance to promote a recent charity extravaganza organised by YourChoice Magazine, the¬†lifestyle publication for NHS staff. As Stacey Solomon, Jamie ‘Afro’ Archer and Ruth Lorenzo took to the stage at Manchester’s Tiger Tiger the champagne flowed, and the crowd cheered- meaning we had done our job.
The successful event ¬†was held last Thursday, October 28th, with Matt Littler and Darren Jeffries – a.k.a. Max & OB from Hollyoaks- hosting proceedings. Significant funds were raised for several North West NHS Trusts (the pennies are still being counted), and the only thing stronger than the vocals of the talented guests were the cocktails that flowed until the early hours… Who said work is never fun?