The Blagger's Blog 19th June 2015

A weekly roundup of media news and talking points, sans effort

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Quote of the week

“…as to whether Jeremy was offered his old job back or not, either outside or inside his own head he still said no to the voices.” Chris Evans, suggesting that Jeremy Clarkson wasn’t offered ‘loads of money’ to return to BBC Two’s Top Gear, but instead may be hearing things.

Weekly High

This week Microsoft proved it’s never too late to win when it comes to advertising campaigns. After posters were put up nationwide advertising its Cortana personal assistant for mobiles with a cricket-related ‘quote’, one resident of Glasgow’s East End pointed out that nobody likes cricket in that part of town (or indeed Scotland’s second city really). A little while later this replaced the offending commercial…
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Weekly Low

In a new low for U.S. politics, presidential candidate and multi-billionaire Donald Trump decided it would be a good idea to pay actors $50 each to turn up to an even and cheer support for his plans to get into The White House. Did someone say ‘well this kind of thing makes me feel really uncomfortable’? Thought so.

donald-trump

 

Stories To Keep An Eye On

The U.K.’s Competition and Markets Authority is apparently investigating a number of brands and companies for using fake online reviews, with branded blogs and vlogs also coming under increasing amounts of scrutiny.

 

Twitter is hoping to begin ‘curating’ live events, which experts say could offer huge opportunities for marketers and other promotions pros. 

Just in case you missed it

This week our blog has been all about insights and foresights; Hayley penned her ‘Key takeouts of trendwatching.com seminar‘, whilst Emma wrote up her experiences at Gorkana’s Mirror Online media briefing.