The Blagger's Blog 30th September 2011
A weekly roundup of talking points, sans effort
Worth the paper it’s printed on?
Last week’s PR success stories included…
… Zara Phillips visiting New Zealand to see husband Mike Tindall following the ‘blonde in a bar’ incident, which took up 77 stories, whereas the sustained violence in Lebanon which killed dozens and injured hundreds only appeared in 67 headlines…
… REM splitting following a 31-year musical career, an event that featured in 16 articles, yet when the US abandoned its ‘don’t ask don’t tell’ military policy only 15 pieces ran…
…. and finally, X Factor USA making its debut, with 26 stories published, the same amount that reported on New International offering a multi-million pound settlement to the Dowler family over alleged phone hacking.
Sometimes all that’s needed to create a funny advert is for someone to take a situation we’re all used to, and give it a rather unexpected twist. For proof that this simple formula works this week we bring you this gem, made for Fed Ex by BBDO Guerrero in the Philippines. An amusing work, it also answers that age old question; ‘in the event of a zombie-virus spreading across the world, who will make all the deliveries?’
Last week it was revealed that Mark Davidson (@markdavidson), a well followed tweeting type based in Orange County, California, had made a series of huge mistakes. Firstly, he had been employing ‘ghost writers’ to create 140 character messages for him. Secondly, he then fired one of the individuals managing his profile. Finally, he didn’t change the password. A few drinks later and the rejected staff member was letting the world know with statements like these:
Battle of the tweets: Manchester vs London vs Houston
Top Manchester #tags (seven days to 30/9/2011)
So much like last week and in fact the last seven weeks there are two dominent topics of conversation in Manchester. However football and X Factor have competition as the third season of The Only Way is Essex has arrived. One of the key events to shake the city has been the actions of Carlos Tevez and his refusal to play in Manchester City’s Champions League clash on Tuesday and it is clearly a topic that fans from both sides of the city are discussing the players actions.
One to watch: rioferdy5 (Rio Ferdinand- Premiership Footballer; 1,513,265 followers /7,516 updates)
Top London #tags (seven days to 30/9/2011)
The beautiful game seems to be the uniting factor in the country at the moment with it once again transcending regions and appearing in both lists. However down in the ‘big smoke’ of London aside from sport the next hot topic appears to be politics with Labours 2011 party conference providing key talking points once again alongside the state of the relations between Mark Wright & Lauren Goodger in The Only Way is Essex.
One to watch: indiaknight (India Knight- Sunday Times columnist; 50,438 followers /44,612 updates)
Top Houston #tags (seven days to 30/9/2011)
H-Town much like London & Manchester is shouting loudest about sport however soccer is replaced with American Football as the NFL season is in it’s opening few weeks. The Houston Texans and their most recent opponents (New Orleans Saints) both make the cut. While both England and America are tweeting the love they have for that one friend and expressing what really gets them mad!
One to watch: prosperitygal (Michele Price- PR & social media for literary talent; 33,106 followers /93,214 updates)
That was The Blagger’s Blog, a selection of statements, statistics and noteworthy newsies from across the media and social world, amalgamated, allowing the time-starved professional to start a conversation from thin air.
If there is a success story, blunder, or tweeting town you’d like to see included email [email protected] or tweet using #blaggersblog. Happy Friday!