The Blagger's Blog 7th October 2011

A weekly roundup of talking points, sans effort



Worth the paper it’s printed on?
Last week’s PR success stories included…
… Carlos Tevez allegedly refusing to play against Bayern Munich, which appeared in 87 articles, while Al Qaeda leader Anwar Al-Awlaki was killed in Yemen and only appeared in 62 stories…
… the launch of Strictly  Come Dancing’s latest series, an event that grabbed no less than 80 headlines, beating the fatal roof-collapse at the Kellingsley Colliery, a tragedy that featured in 44 stores…
…. and finally, Rhianna getting told off by a farmer during her video shoot in Northern Ireland, resulting in 38 stories, yet the Navy is to loose 1,000 jobs and only 32 articles ran.
(Source: Journalisted)
Weekly high
Here in the UK we recently enjoyed IKEA’s well conceived Happy To Bed Time TV ad campaign. But in Sweden, the birthplace of said flatpack cathedral, viewers have been treated to something even better, namely this upbeat showcase of household appliances that make up a climber’s paradise.

Weekly low
Tributes come pouring in from the likes of Barack Obama, Alan Sugar, Mark Zuckerberg and Bill Gates following the death of Steve Jobs, aged 56, the technical wizard that established Apple in his garage, with headlines reading along the lines of ‘The Man Who Changed the World‘.

Battle of the tweets: Manchester vs London vs Birmingham
Top Manchester #tags (seven days to 6/10/2011)

#xfactor #mufc

#cpc2011 #mcfc

#manchester #fifa12

#theyneedtobringback   #motd

#mobos #lfc

Regardless of your political disposition there’s no denying the annual Conservative Party Conference is a big deal in Manchester, with the leading party in town and a huge area cordoned off with security gates. And in other news on Wednesday October 5th the MOBO Awards took Glasgow, and the UK, by storm.
One to watch: lucyjo_hudson (Lucy Jo Hudson- Actress; 31,039 followers /16,348 updates)
Top London #tags (seven days to 6/10/2011)

#xfactor #cpc11

#arsenal #theyneedtobringback

#mobos #whatyoushouldknowaboutme

#northLondonisred

Arsenal fans show support for their under-performing side, meanwhile fans of off-road motor sports have been discussing the World Rally Championships, and at the same time people have been sharing thoughts on what things #theyneedtobringback and the aforementioned Music of Black Origin Awards.
One to watch: channel4news (Channel 4 News- In depth analysis and current affairs; 73,469 followers /11,303 updates)
Top Birmingham #tags (seven days to 6/10/2011)

#xfactor #mobos

#rwc2011 #avfc

#bcfc #motd

#lfc #whatyoushouldknowaboutme

#newsnight #bbuk


X Factor completes its hatrick this week by appearing high on the agenda in all three of Britain’s biggest cities, though so do Aston Villa FC and Birmingham City FC in Britain’s second most populous city. Newsnight has also got everyone talking, with Big Brother providing another shared focal point.
One to watch: birminghampost (Birmingham Post- Quality journalism; 8,653 followers /11,303 updates)
That was The Blagger’s Blog, a selection of statements, statistics and noteworthy newsies from across the media and social world, amalgamated, allowing the time-starved professional to start a conversation from thin air.
If there is a success story, blunder, or tweeting town you’d like to see included email [email protected] or tweet using #blaggersblog. Happy Friday!