Vine of the week – Vine your Disney Side

We love it when a fun brand gets involved with Vine, and this week it’s Disney!
This entertainment goliath has launched a competition to encourage fans to ‘Vine your Disney Side’ by submitting an ‘unexpected’ side of their love for the brand in video form.
All entrants are in with a chance of winning $1,000, or the Grand Prize—a Disney Parks vacation plus $10,000 to create an extended Vine series.
What do you think of this commercial use of Vine?
Here’s one of our favourites from the entries so far: